Client brief
Company/Business Information:
NAME: FLEUR DE LÁ ENSEMBLE
NAME: FLEUR DE LÁ ENSEMBLE
LOGO STORY:
"Fleur de la Ensemble" can be translated as "Flower of the Whole" in English. "Fleur de la" means "Flower of the" in French, and "Ensemble" means "whole" or "together." So, the name carries a sense of unity and beauty, with the flower symbolically representing growth, heritage, and the unity of different elements coming together in harmonious entirety. It adds an elegant and poetic touch to the name, fitting well within the context of a high-end clothing brand with a rich legacy.
STORYTELLING:
Welcome to FLEUR DE LÁ ENSEMBLE, where we not only offer style and elegance but also cherish a deeply rooted legacy. Our origin, inspired by my parents' journey from Angola to the Netherlands, reflects the belief in a better life and the determination to leave a lasting legacy for their children. Just as my parents carried their dreams in their suitcases, our garments carry not only fabrics but also stories of perseverance and hope. The fleur de lis, with its profound symbolism, represents for us more than just a flower – it is a symbol of heritage, growth, and the continuation of a unique story.
In every design, you will find the strength of a legacy that extends beyond fashion. It is a reminder of the courage of those who came before us and an invitation to those who follow to write their own story. With pride and passion, we bring not only clothing but also the legacy of hope, determination, and the endless possibilities of the future. Welcome to a brand that not only makes fashion but also writes history.
Target Audience:
People with a sense of fashion think of footballers, music artist also just normal people who feel connected to the brand age: 18-25
People with a sense of fashion think of footballers, music artist also just normal people who feel connected to the brand age: 18-25
Brand Identity (How would you describe the personality and values of your brand?)
A legacy that extends beyond fashion. It is a reminder of the courage of those who came before us and an invitation to those who follow to write their own story. With pride and passion, we bring not only clothing but also the legacy of hope, determination, and the endless possibilities of the future. Welcome to a brand that not only makes fashion but also writes history. we want to do things different that is why our logo should represent that.
Do you have any specific design elements or symbols in mind that should be incorporated into the logo?
What is your preferred color scheme? Are there any specific colors you want to be included or avoided?
black and white i guess but if u have suggestion they would be more than welcome
black and white i guess but if u have suggestion they would be more than welcome
Where will the logo be primarily used (e.g., website, social media, print materials, signage, etc.)?
website, social media, the clothing, packages, labels
website, social media, the clothing, packages, labels
Is there any other information, requirements, or considerations that you would like to share regarding the logo design?i would like a a logo text with a symbol a symbol is very important to make later a monogram of it, and if people see the logo the know its the symbol of our brand the symbol should bring emotions above that reflect our story
